Selina and Freddie are Running in Aid of Mind



If you’re a regular reader of this blog, you’ll know that employees of SGS Packaging Europe are passionate about supporting worthy causes in any way they can. From fundraising activities taking place across entire offices, to individuals spending their spare time helping out a charity, we’re very proud of our company culture and each colleague’s commitment to playing their part.

Selina Birch is an excellent example. A Project Coordinator in our Tamworth office, she’s currently preparing for the Great Midlands Fun Run, which is 8.5 miles of running through Sutton Coldfield on Sunday 2nd June. Selina isn’t doing this alone, as she’s busy organising a small team of co-workers to join her, as well as her nine-year-old son, Freddie.

“In the past I’ve taken part in the Birmingham Half Marathon and Tough Mudder,” Selina tells us. “My son has also done Mini Mudder, so he’s no stranger to physical challenges and is just as excited as I am for this fun event.”

The mother and son team have been running together ever since registering for the Great Midlands Fun Run. They’re both trying to increase their distance a little each time, with the aim being to run to the six-mile mark and then possibly completing the final part by walking. But then who knows, as Selina points out: “I've been told it is all downhill at the end, so we shall see!”

Selina and Freddie are participating in aid of Mind, which is a charity that SGS has been working with to deliver expert mental health training to managers and team leaders across our UK offices. For Selina, it’s a charity that’s very close to her heart: “I know of people who it has helped in the past and I recently lost my auntie to depression, which I didn’t know she was suffering with. Mind ensures that no one has to face a mental health problem alone, so it truly is a crucial organisation.”

We also asked Selina what she and Freddie are most looking forward to on the day: “Getting to the finish! Although I'm also looking forward to Freddie experiencing his first run – he hasn’t done much running before so this will be a massive challenge for him. I'm really hoping he doesn't bail but so far he hasn't moaned once about training. I'm sure the crowd will keep us going, as they are usually really supportive at these events. I was inspired to do it by another work colleague who is running with his son. My cousin is also an elite runner so I’m hoping we’ll do her proud!

Everyone at SGS wishes Selina, Freddie and their fellow runners the very best of luck for the event. If you’d like to add to their fundraising pot, you can donate via JustGiving. And don’t forget to click the Gift Aid box if you’re a UK taxpayer, as that way your donation is worth even more at no extra cost to you.
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